Using the Goal Flow Report in Go-ogle Analytics
Which of the following questions can be answered using the goal flow report?
a. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
b. Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
c. Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices?
d. Do visitors usually start my conversion process from the first step or somewhere in the middle?
e. All of these can be answered using the goal flow report.
Answer:
The goal flow report in Go-ogle Analytics can be used to answer questions like whether there are any unexpected exits from a step in the middle of a conversion funnel, whether there is a place in the funnel where traffic loops back to the beginning of the conversion process to start over, and if visitors usually start the conversion process from the first step or somewhere in the middle. However, it cannot be used to answer questions like whether there are any steps in the conversion process that don't perform well on mobile devices compared to desktop devices. Therefore, the correct answers are a, b, and d.
Detailed Explanation:
The goal flow report in Go-ogle Analytics is a powerful tool that provides insights into the flow of traffic through your conversion funnel. By analyzing the goal flow report, you can determine if there are any specific points in your funnel where visitors frequently drop off or loop back to the beginning of the process.
By examining unexpected exits from certain steps, you can identify potential bottlenecks in your conversion funnel that need to be addressed. Additionally, understanding where visitors typically start the conversion process can help you optimize your funnel for a better user experience.
While the goal flow report is valuable for answering questions related to the flow of traffic through your conversion funnel, it doesn't provide insights into the performance of specific steps on different devices. For this type of analysis, you may need to utilize other reports or tools within Go-ogle Analytics.