Our Mission
We believe that you deserve the best.
This means you should never have to choose between skin care products that work and are ultimately effective and products that are actually good for your skin. That’s why we focus on top quality in order to present premium, non-toxic options that deliver amazing results.
Award-Winning Herbal Skincare
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Based in San Francisco, Laloirelle® (/la-lôr-ræl/) offers award-winning organic anti-aging skin care. Using the purest, most potent and ethically sourced ingredients, we combine traditional herbal medicine with skincare technology to create complex formulations that provide real results.
We take natural skincare to the next level by formulating our products using potent organic herbal ingredients, innovative plant stem cells, and the maximum hyaluronic acid formulation dosage. Our formulations embrace the ultimate effectiveness by utilizing prized herbs for longevity and well-being.
Laloirelle® is recognized as a GOLD Certified Green America® Business, and Cruelty Free & Vegan certified. Also, we have been voted as the Best Clean Beauty Brand in the 2020 Eluxe Awards.
Certificates and award
Scientifically Powered Natural Beauty
Our natural ingredients are backed by science and evaluated by time. Much of the anti-aging capability of our herbal extracts is due to its potent antioxidant activity. Our skincare products are loaded with omegas, vitamins and essential fatty acids to help effectively reinforce the skin’s natural barrier.
Non-Toxic clean Beauty
We guarantee to source organic certified ingredients to the extent possible. We choose natural and pure ingredients made by cold-press extractions, steam distillation and herbal infusion, so that we can deliver the best clean beauty products to you for the optimum results.
Organic & Healthy Skincare
We cannot offer you the cheapest products because we do not fill our bottles with petrochemicals, synthetics and water. We source our highest quality organic ingredients globally and focus on complex formulation in order to present premium and healthy options that deliver amazing results to you.
Sustainable & Environmental-Friendly
We source sustainable ingredients and recyclable packaging for our skincare products. Also, we give back by donating a portion of our profit to the Rain Forest Rescue® program, and support renewable energy projects.
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Founder Story
Laloirelle® was founded by Yin Yin Wu, a professional and licensed Leadership in Energy and Environmental Design (LEED) engineer.
Yin Yin was born to a traditional Chinese family in the South of China, where herbs were an integral part of her family’s health and well-being. At the age of 13 she and her family moved to Hong Kong, and several years later they migrated to the United States.
Back in 2015 she used a moisturizer that was marketed as a natural product. However, the moisturizer made her skin dryer and more sensitive. So Yin Yin researched the ingredients and found out that it mainly contained petrochemicals and some highly irritating preservatives. In some ways, finding this out made her feel cheated and upset, so Yin Yin decided to develop her own ethical and effective natural skincare.
After four years of intensive research and development, Laloirelle® was finally launched in early 2019.