Survey Techniques in Marketing Research
Which of the following is NOT a variation of a person-administered survey?
A) in-home interview
B) mall intercept interview
C) drop-off survey
D) telephone interview
E) in-office interview
Final answer:
A drop-off survey is a technique that is NOT a variation of a person-administered survey.
A technique that is NOT a variation of a person-administered survey is the drop-off survey. In a drop-off survey, the respondent is provided with a survey questionnaire and asked to fill it out on their own without the presence of an interviewer. This method does not involve direct interaction with an interviewer, unlike in-home interviews, mall intercept interviews, telephone interviews, and in-office interviews.