Website Analytics: Understanding Consumer Behavior

What analyzes unstructured data associated with websites to identify consumer behavior and website navigation?

1) Speech analytics

2) Text analytics

3) Social media analytics

4) Web analytics

Answer:

The correct answer is Web analytics.

Web analytics plays a crucial role in understanding consumer behavior and website navigation. By analyzing unstructured data associated with websites, businesses can gain valuable insights into how users interact with their online platforms.

Web analytics involves collecting and analyzing data from various sources, such as in-depth interviews, focus groups, and content analysis. This data helps businesses identify patterns, trends, and preferences among consumers, allowing them to make informed decisions to optimize their websites for better user experience.

Through quantitative analysis, web analytics enables businesses to track user behavior, measure website performance, and identify areas for improvement. By leveraging the power of web analytics, businesses can enhance their online presence, attract more customers, and drive growth.