Unlocking the Potential of Google Display Ads: A Guide for Mary

How can Mary leverage Google Display ads to maximize her marketing outreach?

a) By creating a Standard Display campaign

b) By creating a Smart Display campaign

Answer:

Mary can leverage Google Display ads to maximize her marketing outreach by creating a Standard Display campaign.

Mary has already gained confidence in managing Google Search campaigns, and now she is keen to expand her marketing reach through Google Display ads. The choice between a Standard Display campaign and a Smart Display campaign can impact the effectiveness of her advertising efforts.

By opting for a Standard Display campaign, Mary can have full control over all aspects of her Display campaigns. This means she can customize her targeting options, ad creatives, bidding strategies, and more to align with her specific marketing goals and audience preferences. With this level of control, Mary can fine-tune her campaigns for maximum impact and performance.

Furthermore, a Standard Display campaign allows Mary to closely monitor and optimize her ads based on real-time data and insights. This hands-on approach can lead to a more personalized and effective advertising strategy tailored to her target audience's needs and preferences.

Ultimately, by choosing a Standard Display campaign, Mary can have the autonomy and flexibility she needs to drive successful marketing outreach through Google Display ads and achieve her business objectives with confidence.