Improve Your App Campaigns with Conversion Tracking
Why is conversion tracking critical for app campaigns? Select the best answer.
a. Data captured with conversion tracking powers the machine learning that's at the heart of app campaigns
b. Conversion tracking provides insights that help shape push notifications for your apps
c. Conversion tracking enables you to understand individual user preferences
d. Data captured with conversion tracking can be used to target specific users
Answer:
Conversion tracking is vital in app campaigns as it improves machine learning algorithms, shapes push notifications according to user preferences and actions, and helps understand individual user preferences for precise targeting.
Conversion tracking is crucial for app campaigns due to several reasons. Primarily because the data captured with conversion tracking powers the machine learning that's at the heart of app campaigns. In essence, it makes the system more intelligent, allowing it to understand which ad showed resulted in a conversion, which could be an app download or an in-app purchase, etc. This data informs the algorithms to optimize for those ads which result in conversions.
Conversion tracking also provides insights that help shape push notifications for your apps. It helps understand what inspires users to take action, allowing you to tailor your promotions and notifications based on those insights. Finally, conversion tracking enables you to understand individual user preferences and target users more precisely, improving your app's relevance and user experience.