How to Analyze Display Conversions Assisted by Search Paid Traffic

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

a. Ecommerce reports
b. Multi channel funnels reports
c. Interests reports
d. Goals reports
e. Campaigns reports

Answer

b. Multi-channel funnels reports

Multi-channel funnels reports provide insights into how Search paid traffic assists Display conversions by revealing the entire customer journey beyond the last-click attribution model. This analysis aids in optimizing marketing strategies for better conversion outcomes.

Explanation:

Multi-channel funnels reports in analytics are designed to provide a comprehensive view of how different channels contribute to the conversion process. In this context, if you want insights into how many Display conversions were assisted by Search paid traffic, the Multi-channel funnels reports are the most relevant.

These reports go beyond the last-click attribution model, allowing you to see the entire customer journey. By analyzing these reports, you can understand the various touchpoints a user had before converting. This is crucial for recognizing the role of Search paid traffic in assisting Display conversions, even if it's not the final interaction.

The importance of Multi-channel funnels reports in digital analytics and how they help marketers make informed decisions by offering a more nuanced understanding of conversion paths and channel contributions.