Final Answer: Increasing Budget for Campaigns with Specific Queries

What can you do with the information that a client's business only appears in organic search for specific queries?

a. Increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside"
b. Lower the budget for all of her campaigns that contain these queries as keywords
c. Increase the budget for all of her campaigns that contain these queries as keywords
d. Create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

Final Answer:

Based on the information provided, the best approach in this situation regarding the client's Maui snorkeling tour business would be to: d. Create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords.

Explanation:

By creating 2 separate ad groups focused on boat and beachside snorkeling, you can tailor your advertising to specific audiences interested in those activities. This can lead to higher conversions and more targeted traffic to your client's website.

It is important to understand that increasing or decreasing bids or budgets may not necessarily improve organic search visibility. By focusing on creating specific ad groups, you can better target users who are specifically interested in boat or beachside snorkeling tours.

Utilizing keywords like "boat snorkeling tour" and "beachside snorkeling tour" in separate ad groups allows you to create customized ad copy that resonates with potential customers searching for these experiences. This targeted approach can improve your Quality Score and Ad Rank in Google Ads, resulting in more clicks and conversions.

Therefore, the most effective strategy in this scenario is to create 2 separate ad groups focused on boat and beachside snorkeling, incorporating the specific queries into your keyword targeting.

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