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What is the stage of personal selling in the scenario provided?

Jim is involved in the problem-solving stage of buying furniture.

Understanding the Stage of Personal Selling

Personal selling is a crucial part of the sales process, where a salesperson interacts directly with potential customers to persuade them to make a purchase. In the scenario provided, Jim works for a company that sells furniture and is engaging with a young couple interested in buying bedroom furniture. The couple is undecided about the size of the bedside cabinets, indicating that they are still in the decision-making process.

The Problem-Solving Stage

Jim is currently in the problem-solving stage of personal selling. This stage involves actively addressing any concerns or questions that the customers may have, in this case, regarding the furniture they are interested in purchasing. By providing the couple with relevant information and helping them navigate their decision-making process, Jim is working towards closing the sale.

Building Trust and Understanding Customer Needs

The problem-solving stage is an important opportunity for Jim to build trust with the customers and gain a deeper understanding of their needs. By effectively addressing their concerns and offering solutions, Jim is demonstrating his expertise and commitment to helping the couple find the right furniture for their home.

Securing the Sale

Ultimately, the goal of the problem-solving stage is to guide customers towards making a purchase. By actively engaging with the couple, providing valuable information, and addressing their concerns, Jim is working towards securing the sale of the bedroom furniture set. This stage is essential for successful personal selling and building long-term relationships with customers.
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