Setting Up an Online Candy Store for Lindsay's Business Growth
Why might Lindsay decide to set up a website for online sales?
Lindsay owns a candy store that typically makes all of its sales to tourists visiting a nearby zoo. What are the potential reasons for her to consider establishing an online presence for her business?
Potential Reasons for Lindsay to Set Up Website for Online Sales
Lindsay might decide to set up a website for online sales to expand her customer base, provide convenience to customers who cannot visit the physical store, offer shipping services to reach customers located further away, and promote her store and products to increase brand awareness and attract more customers.
Lindsay might decide to set up a website for online sales for several reasons. First, having an online presence would allow her to expand her customer base beyond just tourists visiting the nearby zoo. By reaching a wider audience, she could potentially increase her sales and revenue. Second, an online store would provide convenience for customers who are unable to visit the physical store. They could browse and purchase candy from the comfort of their own homes. This could be particularly appealing to local residents who may not have the opportunity to visit the zoo regularly. Additionally, an online store would provide Lindsay with the opportunity to offer shipping services, allowing her to reach customers who are located further away. Finally, having a website would also provide Lindsay with a platform to promote her store and its products, which could help to increase brand awareness and attract more customers.