Road Rage: Following the Domestic Model

Explanation of Domestic Model

Domestic Model: The Domestic model is characterized by tailoring products and services to cater to local preferences and needs. Companies following this model focus on customization based on the domestic environment, which can help them gain a competitive edge in the market.

For instance, the American theme parks customize their rides, attractions, and food offerings based on the location of the theme park. Each park may have a different theme based on its location, such as in Florida or Europe. By adapting to the local culture and preferences, the theme parks receive a positive reception from the public.

Applying the Domestic model to Road Rage, as a sports goods manufacturing company based in Plutonia with a subsidiary in Bradford, the company markets products customized to appeal to the people of Bradford. By understanding and meeting the specific needs and preferences of the local market, Road Rage can better connect with its target audience in Bradford.