Related-Constrained Diversification in Business
Understanding Restricted Related Diversification
Restricted related diversification is a strategic approach in business where a company expands its operations into closely related industries. In this type of diversification, the companies within the diversified firm have direct ties to each other, usually in terms of operations, processes, and technologies.
Companies that engage in restricted related diversification aim to leverage their existing capabilities and resources to enter new markets or industries that are closely aligned with their current business activities. By doing so, they can benefit from synergies, shared knowledge, and economies of scale.
For example, when a consumer electronics company starts producing its own line of designer apparel and accessories, it is considered a form of restricted related diversification. This is because both the consumer electronics and fashion industries require design expertise, marketing strategies, and distribution channels.
Overall, restricted related diversification allows companies to capitalize on their core competencies while exploring new areas for growth and expansion.