Laurette is writing a persuasive message directed to her business's customers.
Answer: Based on emotional appeals
Emotional appeals involve tapping into the feelings, desires, and values of the audience to create a connection and inspire action. This type of messaging is effective in influencing decision-making and driving customer engagement. By appealing to the emotions of her customers, Laurette can build trust, loyalty, and a sense of connection with her audience.
In conclusion, for Laurette's persuasive message to be successful, it should be based on emotional appeals that evoke a strong emotional response from her customers. By understanding and leveraging the power of emotions in communication, Laurette can effectively reach and persuade her target audience.