Innovative Dishwashing Soap Distribution Strategy
What distribution strategy should the manufacturer of the new type of dishwashing soap choose to reach a wide market?
A manufacturer of dishwashing soap has just invented a new type of soap that cleans better. The manufacturer should choose to distribute the soap through __________ distribution.
Final answer:
The manufacturer should choose to distribute the soap through retail distribution to reach consumers through various retail channels.
Explanation:
The manufacturer of the new type of dishwashing soap should choose to distribute the soap through retail distribution.
Retail distribution involves selling products directly to consumers through various retail channels such as supermarkets, convenience stores, and online platforms. This distribution method allows the manufacturer to reach a wide range of consumers and maximize the accessibility of the new soap.
Furthermore, retail distribution provides the opportunity for product placement, advertising, and promotions, which can help in creating awareness and generating demand for the improved soap.