How to Guide Your App Campaign Effectively with Machine Learning

What are three things you can do to guide your new app campaign, even with the help of machine learning?

A) Build a library of different ad assets, with the intention of swapping them entirely on a weekly basis.

B) Provide the system with ample, meaningful data and the time to process adjustments to the campaign in reaction to hourly fluctuations in performance.

C) Set helpful boundaries for the system to work within by setting a thoughtful bid.

D) Keep an eye on strategy and objectives, evolving them over time as needed.

Final Answer:

Even with machine learning, you can guide your new app campaign by providing the system with ample meaningful data, setting thoughtful bids, and continuously adjusting the strategy and objectives as needed. You can also create a library of different ad assets and swap them out on a weekly basis.

The question asked why you should spend your own time guiding your new app campaign, despite the presence of machine learning that automatically manages a significant part of it. Even with automation through machine learning, it is important for you to personally direct this campaign. You can do so by:

Machine learning and algorithms are indeed powerful tools that handle a lot of the heavy lifting in a campaign. However, their success largely depends on the inputs they receive. Your role will be to assure that the system is set up with the right parameters and information to optimize the automation provided by machine learning and algorithms.