Hershey Corporation's Strategy to Increase Chocolate Kisses Sales
Hershey Corporation wants to add additional chocolate kisses to each bag of its popular candy while keeping the current price constant.
Hershey Corporation is considering adding more chocolate kisses to each bag of its popular candy without changing the price. The company is interested in knowing if the additional candies would lead to an increase in sales that would offset the higher costs.
What type of primary data research should the company use to answer this question?
The type of primary data research Hershey Corporation should use to answer this question is experimental research.
What kind of research methodology should be applied to produce definitive results?
Causal analysis should be used to determine the cause-and-effect relationship between variables and provide definitive answers to the research question.
Which of the following criteria must be satisfied in order to prove causation?
To establish causality, three things must be demonstrated: X occurred before Y, the observed association between X and Y wasn't due to pure chance, and there is no other explanation for the relationship between X and Y.
What are the many sorts of qualitative research designs that could be utilized as a method for gathering and interpreting data?
Grounded theory, ethnography, action research, phenomenological research, and narrative research are examples of common qualitative research methodologies that could be used.
Hershey wonders if the additional chocolates will boost sales? Experimental research would be most suitable in this scenario to see the impact of additional chocolates on sales. By conducting controlled experiments, Hershey Corporation can gather relevant data to make informed decisions.