Benefits of Using Broad Match in a Search Ads Campaign for a Voice-Controlled Television

How will broad match benefit the company's campaign?

The broad match will benefit the campaign and reach more users by serving new, relevant queries.

Final Answer

Using broad match in a Search Ads campaign for a voice-controlled television benefits the company by expanding the reach of their ads and helping them discover new keywords. However, it's crucial to monitor and manage irrelevant clicks through the use of negative keywords.

Using broad match in their Search Ads campaign with the keywords "voice-controlled television" will benefit the company's campaign by widening the reach of their ads to include related variations and synonyms of the keyword. This means that their ads may appear for searches like "smart TV with voice control" or "television with voice recognition," increasing the chances of attracting relevant traffic.

Another benefit is that broad match allows the company to discover new keywords and search terms that they may not have initially considered. By analyzing the search terms that trigger their ads, they can identify valuable keywords to optimize their campaign further.

However, it's important to note that broad match can also result in irrelevant clicks or impressions. To mitigate this risk, the company should regularly review their search term report and add negative keywords to filter out unrelated searches.