Announcing the Launch of UltraView1000 Television with Voice Command Feature!

What benefit does broad match modifier give Bob's Search Ads campaign?

Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice."

Answer:

Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Explanation:

Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.

If Bob uses the broad match modifier keywords “television,” “accessible,” and “voice,” his ads will appear for people searching for any combination of these terms in a search (and possibly including additional terms). However, the ads won’t appear if any one of these keywords aren’t in the search term.

Bob's electronics company is excited to announce the launch of their latest innovation, the UltraView1000 Television! This cutting-edge television not only offers top-notch picture quality and advanced features but also comes with a unique accessibility feature that allows users to control it using voice commands.

To maximize the reach of their advertising campaign for the UltraView1000, Bob has implemented a clever strategy by using broad match modifiers in his Search Ads campaign. By including the keywords "television," "accessible," and "voice" with the broad match modifier, Bob ensures that his ads will be displayed to users who search for any combination of these keywords, along with possible variations.

With the broad match modifier, Bob's ads have a higher chance of appearing to a wider audience, capturing the attention of potential customers who are specifically interested in accessible televisions with voice command capabilities. This targeted approach not only increases the visibility of Bob's electronics company but also enhances the overall effectiveness of his Search Ads campaign.