Why is it important to avoid certain ingredients?

Quality ingredients do make a difference, and it is important to avoid those who won’t match our standards of excellence and quality.


We strive to produce the best quality products with certain ingredients avoided. WE BAN OVER 1300 OF THEM.

Ingredients matter a lot, as you can imagine. For this reason, it is very important to make sure you avoid some of them! By choosing the right ingredients, you will be able to enjoy a better more effective final product.

Some ingredients might be quite common in most store-bought products, and although they might be more affordable, they are actually more toxic, and they have the potential to irritate your skin or cause other side effects, which might not necessarily give the best results, to begin with.

Our Standard:
We always strive to produce the best quality products. We take great care ensuring our amazing natural products are based on amazingly high natural standards that are upheld globally, such as the Natural Products Association (NPA) and Whole Foods. We formulate innovative and fantastic products, which are based upon extensive research. Each ingredient in our product has been evaluated very carefully because we took great care in avoiding certain ingredients.

Quality ingredients do make a difference, and it is important to avoid those who won’t match our standards of excellence and quality.

Common Nasties (out of over 1300 ingredients we ban)

Based on our standard, below is a comprehensive list of common ingredients we avoid, which have the potential to irritate your skin or cause other side effects to consumers and the environment.

Petrochemicals (petroleum-based ingredients):

They are low cost ingredients that are derived from the byproduct of petroleum refining. Hence they are non-renewable.

They don’t provide any benefits that can be recognized and absorbed by the skin, but they are great occlusive agents. For example, petrolatum creates an effective barrier against evaporation of the skin’s natural moisture but it may cause infection due to the trapped microorganisms. The primary health concern is the potential cause of cancer if it’s not properly refined.

Here is a list of common petrochemicals used in skin care.

  • Petrolatum
  • Paraffin Wax
  • Mineral Oil
  • Benzene
  • Butanol
  • Ethanol
  • Methanol
  • PEG (polyethylene glycol) containing ingredients,
  • “butyl” containing ingredients: such as, Butylene Glycol, Butyl Alcohol, Butylparabend
  • “eth” ending ingredients: such as, Oleth, Ceteareth, Steareth, Laureth (such as Sodium Laureth Sulfate), Myreth (such as Sodium Myreth Sulfate)
  • DEA (diethanolamine) containing ingredients
  • MEA (ethanolamine) containing ingredients
  • “ethyl” containing ingredients: Ethyl Alcohol, Ethylene Glycol, Ethyl Acetate, Ethylene Dichloride, Ethylene Glycol, EDTA (Ethylene-Diamine-Tetracetatic Acid) and Ethylhexylglycerin
  • “propyl” containing ingredients: such as, Propylene Glycol, Cocamidopropyl Betaine, Isopropyl Alcohol, Propyl Alcohol
  • “methyl” containing ingredients: such as, Methylparaben, Methyl Alcohol, Methylcellulose
  • Parfum or Fragrance: up to 95% of chemicals used in synthetic fragrance can be derived from petroleum


In conventional products, they are used to provide shine and slip feel on skin. However, they are non-biodegradable, which could build-up in the environment. Here is a list of common silicones used in skin care:

  • Cyclomethicone
  • Dimethicone
  • Dimethicone Copolyol
  • Phenyltrimethicone
  • Simethicone

Below are lists of banned ingredients based on their applications.


  • Parabens
  • Formaldehyde
  • Germaben
  • Germal
  • Iodopropylnyl Butyl Carbamate
  • Quaternium-15
  • Methylisothiazolinone
  • Dihydroxyacetone (DHA)
  • Bronopol,
  • DMDM Hydantoin
  • Imidazolidinyl urea
  • Methylchloroisothiazolinone


  • Acetone
  • Butoxyethanol,
  • Dipropylene Glycol
  • Hexylene Glycol
  • Pentylene Glycol
  • Propanediol
  • Propylene Glycol


  • Magnesium Aluminum Silicate
  • Acrylates copolymer
  • Acrylic Acid/VP Crosspolymer
  • Disteardimonium Hectorite
  • Gelatin
  • Carbomer


  • Ammonium Laureth Sulfate
  • Ammonium Lauryl Sulfate
  • Myristyl Ether Sulfate
  • Sodium Cetearyl Sulfate
  • Sodium Coco Sulfate
  • Sodium Cocoyl Sulfate
  • Sodium Lauryl Sulfate
  • Sodium Laureth Sulfate
  • Sodium Myreth Sulfate
  • Sodium Trideceth Sulfate
  • TEA-Lauryl Sulfate